BALOBESHAYI

African Women Voices

[Opinion] On why the racist Chinese ad MAY NOT be as racist as you think

Might not agree on all but there are some informed points here

Africans in China

On May 26th, The Shanghaiist broke the (SinoAfrican) internet by bringing a Chinese ad to the attention of its mainly American audience. The ad – which you can watch below (Youku see here) – is a commercial for a Chinese detergent called Qiaobi and has been deemed as ‘highly racist’ or the ‘most racist advert ever’ by a whole host of American media outlets like thisthis and this.

In the video, a paint-splattered black man catcalls a Chinese woman and approaches her confidently as she lures him with her finger. As he attempt to kiss her, she places a detergent bag in his mouth and shoves his body into a washing machine.Screen Shot 2016-05-29 at 12.26.10 amOnce the machine cycle is done, a young (robotish, if you ask me) Asian man emerges as clean as can be. At no point during the short ad, are we the audience aware of the status…

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This entry was posted on 31 May 2016 by in Women.

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